Business Promo Video – 5 Reasons to Make One!
If you don’t have a business promo video yet, then what are you waiting for? Online marketing is becoming the latest trend. Users no longer wish to read paragraphs of text – instead, they like watching short, one-minute videos that explain your business to them. If you can catch people’s attention through your promo video, then you have got yourself a customer. Creating a promotional video means combining many different elements. You can add an amalgamation of sounds, words, and pictures that engage your target audience.
What is a Business Promo Video?
Promotional videos for businesses are short, entertaining, and informative. After watching yours, customers should be able to understand the concept behind your business. This means that the video should be intriguing, interesting, and catered to your audience.
If you don’t have a business promo video yet, here are 5 reasons why you should invest in one:
1. Make Your Brand Prominent
There are hundreds of businesses in the world, but why should a consumer buy from you? To set yourself apart from the crowd, you need to have a strong content marketing plan. Research suggests that 90% of web users claim that a video helps them determine whether to buy a product or service. If your video can engage a customer, then they would be willing to pay for your product.
2. Use Social Media Marketing
Have you seen those ‘sponsored ad’ videos that show up on your feed? That is one of the best ways to market a product. Since video is amongst the top shared content on social media, businesses can reach more customers through this medium.
If your business promo video is intriguing enough, people might start sharing it with their friends. Not only is this marketing your business, but it is also organically targeting individuals who might become your customers.
3. Google Likes Videos
If you want your business to show up as the top result when a customer searches for a product, then you need a business promo video. Forrester revealed in a study that websites that have a featured video are likely to rank higher on Google search results.
When customers can visualize a product, they are more likely to make a purchase. Even if you own an e-commerce store, investing in a promo video can help boost your SEO rankings.
4. Business Promo Video for Brand Awareness
Every company wants to create a positive brand image for itself. As a brand, you should have certain brand colors and logos that represent your business. When you make a business promo video, you can combine your business vision with the colors and logos to visualize your brand identity.
Skillfully created promotional videos can establish a trusting relationship with potential customers. When you give your business a personality, people know what values you represent alongside the product or service.
5. Business Promo Video is Relatively Permanent
One of the biggest disadvantages of traditional marketing was the limited lifetime. Billboards are taken down, and your brand leaflets turn into paper airplanes. Fortunately, digital marketing has no expiry date. Once you create a business promo video, you can continue using it for as long as you’d like.
Instead of being confined to one geographical location, digital marketing through promotional videos can help you target a global audience. If your video goes viral, then you can enjoy a good share of free marketing.
If you are looking for a reliable team of filmmakers who can help transform your brand identity, then you can get in touch with Origin Films today. Our team takes your vision and creates a stunning promo video for your business that can engage your entire target audience.