How To Drive More Customers Through Talking Head Videos
Creating a video to help make your audience understand your brand and services has become significantly popular because it is a pleasantly appealing way of interacting with people. Besides, a video can help you remember better and for a longer time period. Talking head videos are quite popular because of their easy and simple format. They are basically interviews that features a Subject Matter Expert (SME) who is talking while directly facing the camera or looking to a side. At the end of this post, we show you a video example of how your talking head video should look.
Why Should You Choose Talking Head Videos?
For many people out there, video lessons is a far better way of learning than simply staring at their screens and reading about some service or product specifications. Moreover, it supports micro-learning, meaning, the content of the video is kept short so that people can listen with full attention and be able to recall the concise spoken words, even in future. And it’s minimal and lack of unnecessary features makes it standout and grab people’s attention.
How Can You Improve Engagement Through Talking Head Videos?
Here are a few tips that you need to follow if you wish to wish to reach out to more people and gain more engagement through your talking head videos.
Be Specific with Your Words
There are some certain words or phrases that has the tendency to grab your audience’s attention faster as compared to every day common language. It could be a jargon, a keyword or even an innuendo. Make sure that your SME has a proper tone of delivery and knows when to start, stop, and take a pause. And because you’re on a clock, every word counts!
Be Familiar with Your Targeted Audience
If you have not done your research on the people your brand is targeting, you will not be able to connect with them on an emotional and empathetic level. This technique not only increases video engagement but also make it appear natural and more genuine, just like a one-on-one conversation. This also contributes to the improvement of meaningful narrative.
By stating the problem or topic of discussion, you have higher chances of keeping your user engaged. This is basically your hook that can retain or lose the audience interest so if they hear something that piques their interest, they will stay. Remember, you only have two to three seconds initially to grab the viewer’s attention so use them well. But keep it to the point because, as already discussed above, these videos are brief.
Give Your Introduction in Talking Head Videos
After stating the problem, proceed to introduce yourself so the audience can get familiar with the person communicating with them. This builds a sense of trust. Speak about your expertise but keep it brief. All you need to do is, let your audience know why they should listen to you.
Call to Action
Once you have done all of the above steps, provide them the solution and the platform from where they can get the solution. Let them know what the next step is, don’t leave them hanging. However, give them a fair reason for choosing your services.
Talking head videos can be a key ingredient for your video marketing but of course it will take some time to master it. You need to have a preplanned strategy to do it the right way and this is where we come in! Origin Films is a creative agency working to create content, optimize engagement, and motivate you to do better for your audience!
Here is a recent talking head video we did for The Stop to show their donors a little about their community members and what exactly they do.
Video Marketing Statistics
- Mobile video consumption has increased 17 fold since 2012. (Cisco)
- 70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job. (Think With Google)
- Globally, YouTube is consumers’ leading source of video content, at 83% (Facebook is second, at 67%). (HubSpot)
- Video streaming has increased significantly in the last several years. The live-streaming platform, Twitch, saw year-over-year growth of 14.3% in 2020 and boasted up to 1.645 billion watch hours per month. (eMarketer, The Verge)
- In a 2018 HubSpot survey, 54% of consumers wanted to see more video content from a brand or business they support. (HubSpot)