Fairfax
CLOUD LION – Event Experience Meets Content Creation
When Fairfax and Northbridge approached us for a brand video, we saw an opportunity to think bigger.
Discover how Origin Films brings bold ideas to life through high-end video and photography production. Explore our body of work and see why leading brands trust us to deliver striking, story-driven visuals. From global names like Under Armour and McDonald’s, our Toronto-based team is known for craftsmanship, precision, and content that makes an impact.
214+
Brands Trust Origin Films
214+
Brands Trust Origin Films
The case study video
THE PROBLEM
Fairfax/Northbridge needed a brand video – something that would communicate who they are and what they stand for. But like many organizations, they had limited opportunities to gather their team executives in one place. They were about to invest in a single-purpose production when there was so much more potential.
THE SOLUTION
We proposed a strategic approach: leverage their upcoming event where dozens of team executives would already be gathered. Instead of just shooting a brand video, why not capture multiple interviews that could address multiple marketing avenues for the company?
We carefully planned our production to maximize this rare opportunity. Our team conducted several executive interviews, each designed to address different aspects of their business – from company culture to market positioning to thought leadership.
With this footage in hand, we went to work. We crafted a professional, compelling brand video that perfectly captured their essence. But we didn’t stop there.
THE SOLUTION
We took a comprehensive approach, supporting Cloud Lion from concept through execution.
First, we helped them design and create their event book – a tangible takeaway that would provide value to attendees while reinforcing their brand message.
Then, we embedded ourselves at the event to film and edit all their assets. This wasn’t just about capturing B-roll – we strategically documented key moments, interviews, and interactions that would tell Cloud Lion’s story.
THE RESULT
Fairfax/Northbridge received their brand video – a polished piece they were proud to share. But they also received a series of full-length interviews and snippets that could be deployed for both internal and external marketing.
These additional assets gave their marketing team flexibility they hadn’t anticipated. They could use the content for recruitment, thought leadership campaigns, internal communications, social media, and more.
By thinking strategically about their production, we turned a single brand video into a comprehensive content resource – all captured in the same time frame and within their budget.
Final Client Video
Contact Us
Take 90 Seconds and Get Started with a Custom Quote
