Top Benefits of Using Animated Explainer Videos for Your Brand
The benefits of explainer videos are more than just their visual appeal. These are strategic, engaging, and effective for any business to stand out in the race to be the best. In today’s digital landscape, no one reads, especially Gen Z. With the attention span reduced, it’s natural that they want something out of the blue to pique their interest.
Now that users just scroll past most of the posts or whatnot, an explainer video, especially an animated one, can get your message across in 90 seconds. This short and compelling format of storytelling has completely revolutionized the way digital work is done.
But what makes these animated videos such a brilliant idea? Good animation studios in Toronto, like us, artistically craft narratives that grab users’ attention. Origin Films strategically tailors all the videos to meet the needs of your company. We will help you understand what explainer videos are, and in this blog, we will discuss how these are so effective and what the benefits of explainer videos are.
Benefits of explainer videos: How is animation shaping Brands?
A few benefits of explainer videos are
1. Improved brand awareness
- Unlike generic marketing strategies, these can be customized to match your brand’s image. Use a unique style of animation and incorporate your logo and brand values. Ensure your visuals align with your brand.
- People remember a visual message way better than what they have read. Their brain can keep track of voiceovers and animation styles that have been used. Make sure the videography is of a compelling standard.
2. SEO and Visibility
- SEO is a very important factor in the marketing scene. This drives organic traffic to your content. These videos can increase the time people spend on a site.
- Good animated explainer video thumbnails can attract more clicks than just textual content.
- Engaging explainer videos can be shared through influencers, bloggers, or news sites. Making them more spreadable.
- Use keywords in their titles and engaging texts that the search engine can crawl to it. Make sure the thumbnail used is interesting and there is high engagement through comments and shares.
3. Engagement
- These animated explainer videos, if done right, can be very visually appealing to the audience. This retains their attention much longer and keeps them engaged with the content.
- Most videos have a comment section and a link-sharing option. This makes the audience directly engage with the audience. Marketing no longer remains passive consumption; the audience participates in it actively.
- Keep the video production short and concise, have it colorful, and try to use voiceovers.
4. Conversion rates
- Studies show that explainer videos can up the conversion rates up to 86%. Statistically, 75% of users learn more from videos than texts, since more of the video can be retained better due to its visual appeal.
- Animated explainer videos that are of high quality can increase the credibility of the brand. Good-quality video builds trust with the audience.
- These encourage CTA (call to action) better than textual CTA.
Some other benefits are
- Compelling narrative: Due to their visual appeal, they create an engaging storyboard that hooks the viewer’s interests.
- Complex ideas simplified: These videos ensure there is no clogging of information. They can simplify ideas, making information easily digestible.
- Creativity: As the name suggests, animated explainer videos give the videographer a lot of creative liberty to explore.
- Sharable/spreadable media: These have comments and sharing options, making them more likely to have a larger viewer base.
Designed for you: Why Origin Films?
At Origin Films, we pride ourselves on being the best video production studio in Toronto. We have the expertise and the experience to deliver visually appealing content that brings your vision to life. We are experts who create compelling narratives with dynamic animation that resonates with its audience.
Origin Films is passionate about pushing creative boundaries. Make your brand move; visualize your success with us. Up for creating something new? We are here!
Your next steps
From helping with SEO enhancement to conversion rates, the benefits of explainer videos are endless. These are effective at creating brand awareness and engagement with the audience and are best compatible with the modern-day digital landscape. An animated explainer video is a smart investment.
Ready to take your content development and marketing strategies to the next level? Then get your video in production with us!
Origin Films expects you soon!
FAQS
Are explainer videos important for small businesses and startups?
Yes, these startups have new ideas to pitch that can be too complex to be explained just verbally or via texts. Explainer videos are effective for complex ideas that need pitching and marketing. The importance of a videographer for a small business is about the visibility that comes with it. These can help small brands combat the marketing of the giants.
Do explainer videos help with SEO?
The SEO scene constantly keeps changing. Videos help websites to rank higher on Google. These help with retention rates and reduce bounce rate.
How are animated explainer videos better than live-action videos?
Animation gives you more creative liberty when it comes to dealing with your content. It makes explaining complex, abstract things better. These are more fun and engaging compared to live-action explainer videos.
What are the production services for explainer videos?
Explainer video production includes developing the content, story development, animation, editing, sound, and delivery across whatever platform is needed. All of this can be skillfully done by a top animation studio in Toronto like us.
Disclaimer: The information provided in this content is just for educational purposes and is written by a professional writer. Consult us to know more about animated explainer videos.
