What is Corporate Videography and How to Leverage it?
Corporate videography is crucial for businesses looking to engage their audience and promote their brand. However, failing to leverage corporate videography in Toronto comes with major disadvantages.
Without professional video content, companies miss opportunities to connect on an emotional level with customers. Viewers are far more likely to remember video messages rather than text alone. Additionally, videos boost SEO when embedded on websites and shared on social media. Ignoring these potential benefits means losing out on leads and falling behind competitors using video in their marketing strategy.
Let’s discuss the benefits of hiring a corporate videographer in Toronto!
What is Corporate Videography?
Corporate videography is any type of video created for a business or organization’s needs. For example, boosting brand awareness, training employees, attracting talent, or connecting with customers.
A talented corporate videographer becomes a storyteller for your company. They spotlight your culture, products, and services – even capture events and testimonials! The goal is to translate your authentic stories into compelling video content that aligns with your goals and resonates with viewers. That may mean laughs, inspiration, valuable information – even emotions like pride or nostalgia.
Quality corporate video production is a smart marketing investment because video powerfully engages audiences on a human level. Whether it’s your social media followers, website visitors, customers, or potential hires, video helps make meaningful connections. And robust corporate videography services ensure the full video process – from conceptual planning through distribution and analysis – is handled strategically to benefit your brand.
Different Types of Corporate Videos
Corporate videography spans diverse video content for organizations and businesses. An expert corporate videographer can produce various video formats to meet a company’s specific needs and goals. Some of the most common are:
Promotional Videos for New Products/Services
From Kickstarter campaigns to new gadget launches, promotional videos showcase products and services in an engaging format. It is a dynamic way to demonstrate key features and value.
Training Videos for Employees
Developing an informed, skilled staff is crucial for performance and growth. Employee training videos provide an easily accessible, visual resource for effectively onboarding new hires and upskilling teams.
Event Coverage (Conferences, Trade Shows)
Getting meaningful coverage of events, seminars, and speaking engagements allows extending your company’s reach. Record and share post-event to generate momentum or expand viewership.
Testimonial Videos from Clients/Customers
Customer advocacy videos are powerful ways to highlight success and build credibility. Video testimonials directly from those you’ve served make meaningful, authentic endorsements.
Leveraging Corporate Videography By Partnering With Corporate Videographers In Toronto
The right video content becomes a versatile, creative asset. Here are some examples of how businesses leverage corporate videography services to achieve strategic goals and connect with both internal and external audiences.
Sharing Videos on Social Media Platforms
Once your corporate videographer captures compelling content for your brand, actively sharing across your social channels is key to maximizing value. Platforms like Facebook, YouTube, Instagram, and LinkedIn offer access to broad audiences relevant to your business.
Posting formatted videos organically on feeds makes it easy for existing followers to find, view, and engage with your content. Use clear, descriptive captions and strategic hashtags to extend reach. Going beyond followers, paid promotion of visually captivating videos tends to yield excellent returns through social advertising.
Embedding Videos on Your Website
Embedding videos directly within your website pages and blogs through YouTube or Vimeo creates more dynamic, engaging experiences for visitors. Videos displayed natively on your site pages keep viewers invested, increasing the time spent.
Seeing your brand story, products, and services in action through video builds awareness and credibility. Strategically placed videos boost SEO rankings and conversion rates. Offering varied video content embedded across your website and blogs lets you readily showcase the latest visually impactful aspects of your products.
Using Videos in Email Marketing
Email newsletter campaigns remain a top digital marketing channel for consistent engagement. Incorporating quality video content grabs the reader’s attention.
Compelling data shows including video thumbnails alone lift open rates while embedding videos heightens click-throughs, post-click activity, and overall engagement. This directly translates to better campaign performance. Test using sections featuring new corporate videos, customer testimonials, and more aligned to buyer stages.
Collaborating with Influencers/Partners
Beyond your owned channels, collaborating with relevant influencers and brand partners to share new corporate videos can expand viewership. Whether an industry expert, loyal customer, or aligned brand, collaborators broadcasting videos to their audiences tap into valuable new networks.
Have partners highlight selected videos on their sites/channels or in dedicated posts. Track views and engagement to gauge interest and best formats/placements. Ensure video assets provided to partners include captions for accessibility and search discovery.
Analyzing Video Performance Metrics
Monitoring metrics is vital for optimizing video impact and guiding future corporate video strategy. Track views, completion rates, clicks, conversions, and engagement actions specific to each platform. Compare top-performing vs underperforming videos to shape content marketing plans.
Tools like YouTube Analytics, Facebook Insights, and Google Analytics offer robust breakdowns. Third-party software provides further multi-channel tracking.
Conclusion
Looking to boost your brand awareness? Origin Films should be your first call. Our exceptional corporate videography services start with getting to know everything about your business. From there, our creative team builds the concept for videos that will resonate with your audience.
We handle all aspects of pre-production, from storyboards to shot lists, ensuring a streamlined video shoot. Our meticulous post-production then yields corporate videos that effectively promote your brand, products, or services. With compelling visual storytelling tailored to your key messages, we create content that leaves a lasting impression.
Partnering with Origin Films gives you a dedicated business videography team skilled in conveying your vision through high-quality video. Let us help you connect with potential customers and drive growth for your organization. Contact us today to get started with corporate videos that deliver results.
FAQs
What kinds of videos usually fall under “corporate videography”?
Videos ranging from company history videos and product demos to training videos, testimonials, or recruiting videos fall under corporate videography. A skilled corporate videographer can capture anything you need to achieve your business goals and showcase your brand.
How do I find the best corporate videographer in Toronto?
Check out their client list and video samples. A great corporate videography studio will have experience across diverse types of corporate videos. Discuss your vision and goals openly. The right videographer will translate these seamlessly into video stories.
Can investing in corporate videos boost our sales?
Absolutely! Videos build awareness and engagement which is key to converting new prospects. People connect with video content – so it’s hugely valuable for demonstrating your product or service value. Plus videos on your website or social channels improve SEO and drive traffic.
Disclaimer- The information provided in this content is just for educational purposes and is written by a professional writer. Consult us to learn more about corporate videography.
